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Newsletters
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Why Use A Newsletter?
Regularly sending a newsletter to your clients and
prospects
will
increase your sales & profit without increasing your marketing expense.
Today's
smart marketing money is being spent on keeping
customers,
not just getting new ones.
Nothing works
better to keep customers
than regular communication with them,
communication that
isn't always about a sale or a new product.
Here's what happened for Dr. David J. DeKriek, Au.D.
of Cerritos, CA when he started using HearingAidNewsletter.
Hi, my name is David DeKriek owner of Fidelity Hearing Center in Cerritos, California.
I’ve been a subscriber of the Hearing Aid Newsletter for a little over a year. Before learning about this newsletter, I had wanted to put one together, but it required too much time and work. When Stuart told me what he was doing with his newsletter, I immediately signed up.
With my very first issue, I brought in a previously tested, not sold patient and sold her a pair of hearing aids. She had been sitting on the fence for a year but my newsletter brought her in. The next month I did the same thing with someone else. Those two patients alone paid for the newsletter for the entire year.
Many of my patients have told me they enjoy receiving it. I know they read it because I get phone calls or office visits asking for more information about a new product or technology that they’ve read [about] in the newsletter. Just this week, I had two people stop in from my list of ototoxic medications that they read about and they wanted to see if any of their medications were on the list.
My goal with the newsletter is to stay in constant contact with my patients so they continue to be my patients. I don’t want them to forget who their audiologist is. I also send the newsletter to anyone who comes in for batteries, TV ears, or repairs.
If they have a hearing loss and I have their address, they get my newsletter. We all know how much money it costs to bring in a new patient. We can’t afford to lose anybody to the guy down the street when our patients need something.
The Hearing Aid Newsletter is the easiest, most cost effective way to stay in touch with my patients. Stuart and his team do a great job, and I am happy to recommend the Hearing Aid Newsletter.
Dr. David J DeKriek, Au.D.
Board Certified in Audiology
Hi, my name is David DeKriek owner of Fidelity Hearing Center in Cerritos, California.
